Become the main attraction Assignment Example | Topics and Well Written Essays - 500 words

Become the main attraction - Assignment Example This is beneficial given that an event constitutes of many types of people. The establishment of a conversation with the customers is vita given that it enhances customized learning (Levy, 2010). This in turn leads to development of purchasing behavior. This enhances reliable feedback from the potential customers.an event is a primary source hence a marketer is likely to obtain first-hand information regarding the general view of a particular product. According to Levy (2010), marketing requires that the marketer be focused in the particular product. Additionally, display of the products is important because it contributes in the decision making of the buyers (Levy, 2010). This ensures that customers spend much time with the market. This gives the marketer sufficient time to engage the potential buyers on the benefits of the products. Offering of incentives to customers is a vital factor in attraction of the customers. It is also prudent for marketer to organize the venue of his market in a manner that the traffic of people flows to his point of sale. This enhances many sales because many people are able to see and get firsthand information on the products. This article highlights the essentials of marketing in an event setting. In this regard the market ought to be skillful in marketing his products. The wow marketing factor is essential in event marketing because the addling of the customers is important compared t the product information disseminated to the public. The article also highlights the significance of branding in attracting customers. Branding creates a positive perception among the potential customers. It helps in the making of buying decision making. American Marketing association (2010) asserts that the sales person should give special treatment to the potential customers because the impression created in this process is significant in a buying decision making. A marketer will achieve his